Tell us what’s more important while running an email campaign? Is it sending a personalized email, popping up customer’s attention to your products or services? Or strengthening the email deliverability though you could land more and more emails vigorously?
We say ‘All of that’ because email marketing is not only about targeting and sending personalized business goals accomplishment emails to the customers. It’s about building trust, framing and satisfying the customer lifecycle, generating growth and sales, prioritizing your customers always and many other reasons could so possible.
Luckily all in this, email deliverability is the most predominant thing here in mail marketing or email marketing campaigns.
The reason behind saying this is simple, if your email doesn’t land on the subscribers list, then it’s wasteful email marketing efforts.
“Probably your email marketing performance is going to suffer if your emails don’t reach the inbox” – Rejoiner
Today in this blog we will exactly come to know how to uphold your email marketing deliverability.
Let’s get started…!
Before hitting the final email marketing campaign i.e. fire to subscriber list, a foolproof study and research of your customer behaviour or customer lifecycle or customer journey is important.
Customer lifecycle refers to the process of customer actions and interacts with how he/she gets in touch with your brand at every stage of the buying process.
There is a big saying that even if your behaviour tracking is solid and running up-to-steak, your emails marketing is dumped if your emails don’t reach the inbox.
The success of email landing on the inbox is straight-forward rely on your email deliverability score that is measures via two singles
- Email Authentication
- And, IP Reputation
1. Set up email authentication
When you are sending bulk emails your email authentication should be solid and well configured to flyer the restriction boundaries. Here we are talking about a bulk mailing server that you opt for email marketing solutions.
There are three email authentication protocols that your emails need: SPF, DKIM, and DMARC.
- SPF authentication: Sender Policy Framework is amongst the oldest authentication protocols. The email server will check the SPF record to ensure that the sending domain is on the list.
- DKIM authentication: DomainKeys Identified Mail is a type added layer inform of coded keys. It attaches a DKIM signature to your email header. Thus further, Email servers use the DKIM signature to locate your DKIM record and retrieve the decryption key.
- DMARC authentication: Domain Message Authentication Reporting and Conformance is a new kind of email authentication that gives the email server information about your email authentication infrastructure and which authentication protocols should be present i.e. (SPF and DKIM)
2. IP Address Reputation
In email marketing, IP reputation works as a credit score for your emails. It’s like a credit card score, if it goes high ensures better deliverables and further certain benefits.
Remember, when you send your first email your IP address has no sender reputation. It is suggested by Time4Servers that to opt for slow IP warm up technique.
Breaking in simple language, it means sending emails to your customers often occasionally rather frequently as it increases your IP reputation at high but takes time.
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