Email marketing campaign is an effective tool to reach out to customers, prospects, and leads. It is one of the most promising markets that provides a business with sales and brand awareness required to be successful.
However, creating an email campaign that gets delivered successfully and drives conversions can be challenging. Email delivery is crucial to the success of any email marketing campaign. You can have the best content, design, and offer, but if your email doesn’t get delivered, all your efforts will go in vain.
So here in this article, we will discuss how to create campaigns for better email delivery, an email marketing campaign that actually reaches your potential customers, and provides you with a high return on your investments.
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Understanding email delivery
Email delivery refers to the process of successfully delivering emails to the recipient’s inbox. It is the successful reaching of your ideas and plans to the people who subscribed to your marketing campaigns.
However, it’s not as simple as sending an email and expecting it to land in the inbox. Many factors determine whether your email will get delivered, such as email service providers’ (ESPs) spam filters, the recipient’s email client, and the content of your email.
Email authentication
Email authentication is a critical factor that affects email delivery. It is the process of verifying that the email you’re sending is from a legitimate source and not from a spammer. There are various authentication protocols available, such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance).
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Implementing these protocols will help improve your email deliverability, and can assure you of the successful reachability of your email campaigns to the audience.
Clean email list
Another element that plays a crucial role in email delivery is a clean email list with an active audience. It’s essential to keep your email list clean and up-to-date. A clean email list means that it contains valid email addresses that are active and engaged.
Sending emails to inactive or invalid email addresses will increase your bounce rate, which negatively impacts your email deliverability. Use email validation tools to verify email addresses and remove invalid addresses from your email list.
Segmentation
One of the most successful strategies in the recent decades, Segmentation is the process of dividing your email list into smaller groups based on specific criteria such as demographics, behaviour, or preferences.
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Segmenting your email list allows you to send targeted and relevant emails to specific groups of subscribers. Sending relevant emails improves engagement, which, in turn, improves your email deliverability.
Email design and content
Your email design and content can also impact your email deliverability in one or other way. Your email should be visually appealing, easy to read, and mobile-friendly. Use a clear and concise subject line that accurately reflects the content of your email. Avoid using spam trigger words such as “free,” “buy now,” or “limited time offer.”
Including a clear call-to-action (CTA) that directs the recipient to take a specific action can improve your email engagement and deliverability. A clear and concise Call-To-Action can also take ROI high, and can help you out with revenue generation.
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Why Should you Hire Fully-Managed Email Marketing Services Provider
Timing
On the other hand, Timing is also an important factor that affects email delivery of your marketing campaigns to your audience. Sending emails at the right time can improve open rates and click-through rates (CTR).
However, the best time to send emails varies based on your audience, industry, and location. Conduct A/B testing to determine the optimal time to send emails for your audience, and get the best out of it to prove your worth in the market.
Monitoring and testing
The Very last expertise required to get successful in delivering the emails to your audience inbox is Monitoring and testing of your email campaigns. Use an email delivery monitoring tool to track your email delivery rates, bounce rates, and spam complaint rates.
Regularly test your email campaigns by sending test emails to different email clients to ensure that your emails are rendering correctly and are not landing in the spam folder.
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Conclusion
At last, email marketing is surely the best way to promote your products and services in the market. It provides you a pedestal where you can showcase your products to the world, and can make an influential part in their lives.
So follow the mentioned practices to successfully reach your potential audience out there, and get the returns out of your business.
About Our Company
Times4servers is one of the major establishments that provides digital marketing and email marketing services in Dubai. We have a team of experts, who know how to market your business among the audience, and to provide you with the best returns.
We, the Times4servers, believe in the idea of excellence and seek the best for us as well as our clients. So join us, and elevate your business with our expertise to market and surface it on the internet.
Frequently Asked Questions
Email authentication protocols such as SPF, DKIM, and DMARC verify that the email you’re sending is from a legitimate source. It helps improve email deliverability.
A clean email list assures that your emails are sent to valid and active subscribers. It ultimately decreases the chances of bounce rates and increases the chances of email deliverability.
Sending emails at the right time can improve open rates and click-through rates, which can improve email deliverability, and is one of the best elements of email marketing.
Segmentation allows you to send targeted and relevant emails to specific groups of subscribers, which can improve engagement and, in turn, improve email deliverability.