Email marketing is the second most highly usable ROI driven technique after digital marketing.
While running an email campaign, period, it’s marked as important to first gently check the mail server and mail authentication before hitting for success.
Rectifying the domain reputation, IPs strength, and other servers help in sending mail more accurately, precisely faster, also increasing the email deliverability.
However, these are second-tier email marketing solutions to think about…! You must take care to authenticate your email in order to hoard from phishing and spamming activities.
Hence, in this email marketing guide, I will discuss email authentication. I will elaborate it’s features, elements, and how to authenticate your email.
Let’s get started…!
What is Email Authentication?
According to wikipedia, “Email authentication, or validation, is a collection of techniques aimed at providing verifiable information about the origin of email messages by validating the domain ownership of any message transfer agents who participated in transferring and possibly modifying a message”
In simple words, Email authentication refers to the accuracy of the email in terms of sending ownership.
It authenticates email while incorporating various elements into action that facilitate in knowing its ownership, accurately. Those I will discuss here.
The one of the most lucrative reasons for using email authentication in email marketing is that it helps your messages get pushised as phishing or spamming.
Features of Authenticated Email:
- Email authentication relies on basic standards. SPF and DKIM are a name of few.
- Help prevent email fraud, improve your email deliverability.
- Help ensure continued delivery at receiving mailboxes.
- Improve the success of your email campaigns.
- Assist in achieving email marketing objectives and goals.
Elements of Email Authentication: Factors ‘Email Authentication’ Is Rely On!
The technique of validating emails depends on various factors owing to delivering better results. Those factors are highly considered as signs of the Authenticate method or standards that are typically using today.
- Sender Policy Framework (SPF): It is a solid method designed to detect forging sender addresses during the delivery of the email.
- Sender ID: A Sender ID is the name or number that identifies the sender of an SMS message. You can easily find the location of the sender in Gmail.
- DomainKeys: Created by Yahoo to verify the domain name of an e-mail sender and the message integrity.
- DomainKeys Identified Mail (DKIM): It’s especially designed to detect forged sender addresses in emails, a technique often used in phishing and email spam, which is now widely used.
How to Authenticate Your Email?
In today’s world, email authentication is like a ‘must-to-do’ thing for business especially where bulk messages are transferred in a minute.
However, there are various ways and methods to send e-messages that can be anywhere from web portal, to web-based application, mobile apps to PWAs, etc.
Thus, authenticating emails can be tricky! Here are five simple and easy to understand steps for email authentication.
Step 1 – Authenticate using SPF and DKIM can be easy and effective ways. This new technique utilizes ISPs to identify and treat email that is not properly authenticated.
Step 2 – Create a roadmap of all the IP addresses that you may wish to send email. Further, authenticate all of your mailstreams or risk being blocked by ISPs at the gateway.
Step 3 – Create your authentication record on SPF and DKIM, then publish them. To do so, visit each of their websites for details.
Step 4 – Setup your mail server to sign outbound email with DKIM. It’s also the easiest way.