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What is On-Page SEO – A Complete On-Page SEO Guide for Beginners

August 31, 2022, Written by 0 comment

On-Page SEO is a part of Search Engine Optimization, it is crucial and substantial from the point of search engine ranking. 


On-page optimization is one of the significant factors of Google’s search result pages. If you want to stand top of the search result pages, be sure your on-page SEO is done correctly. 

For beginners, may SEO term sound like a treasure-song, perhaps it is right! 

In this guide we have detailed bout On-Page Optimization basics that beginners should know about and carefully acknowledge while in the first-stage operation. 

Table of Content

  • On Page SEO Basics
  • How to create SEO content
  • How to optimize your content
  • Advance on-page optimization
  • On-Page SEO tools 

What is On-Page SEO?

On-Page SEO (also pronounced on-site SEO) is the practice of optimizing web pages to rank higher in search engines. There are many ranging minor to major factors present that determine effective on-page optimization. 

For a scrape, It includes optimizations to visible content and the HTML source code.

Why is On-Page SEO Important?

Well, certainly it is a demand stating that without on-site SEO it is hard to achieve better web page ranking on search engines. 

If I explain it with an example it is easier to understand. See

Google seeks for the climacteric elements on your webpage’s content to determine whether it’s a relevant result for the search query. Generally, part of the process is looking for keywords. 

Screenshot from Google’s ‘How Search Works’ page.

How To Create SEO Content?

As I stated that Google always looks for relevant and bounded content on your web page’s in order to give odorless ranking, a well written SEO-focused content is something that matters to Google most-of-time. 

You need to master on below four mentioned things: 

No.1 – Be Relevant: Relevance is however the most important part of on-site SEO, which means aligning your content with search intent. Be careful and intellectual with content type, content format, and content angle. 

No.2 – Be Thorough: Writing relevant won’t help for higher ranking, it needs to deliver on its promise. Be sure covering all the things searchers expect and want to see.

No.3 – Be Unique: It’s a Google birdseye catchphrase principle for ranking factor, Google love unique ideas and geeks to satisfy searchers creatively. So, always aim for unique content deliverability.

No.4 – Last but not the least, Be Clear: Regardless of how well your substance lines up with the search goal or how exhaustive it is, no one will understand it if it’s hazy.

Need more help in creating SEO friendly content? You might love to read this guide on tips to write SEO friendly content

How To Optimize Your Content?

Here’s the bliss – creating sweet and effective pieces of content can be both science and art, but optimizing for it may be a magical experience. 

For beginners, it may be like creating the kind of content that Google and searchers want to see is the hard part. But what if I told you the secret – well here it is…

  • Include your keyword in the title
  • Use short, descriptive URLs
  • Optimize your title tag
  • Write a compelling meta description
  • Optimize your images
  • Add internal and external links

Acting kindly on these actions may provide you the kind of result you expect!

Advanced On-Page Optimizations

There is well said, learning never stopped, the more you learn the more you can expand your horizon. The information written so far is enough to optimize pages well. But in case you are already doing well, and want to push things higher, then there are few advanced optimizations you can consider wisely. 

1. Optimize for featured snippets

Featured snippets are a sort of SERP include that regularly show close to the top of the search results. They answer the searcher’s inquiry with a short extract pulled from one of the highest level pages.

Featured snippet result for local citations

2. Embed link magnets

Do you know that link magnets can be fractional and increase traffic on particular pages. In blog, website, and ecommerce pages it is used most. A magnet link is a type of hyperlink that may contain or when clicked lead to different pieces of content such as a link to similar blog but different version, a button to website, a link to download resources, etc.

3. Get rich snippets with schema markup

There are various schema structures popularly used on websites and blog posts such as star review, FAQs, breadcrumbs markup, article markup, etc.

Moreover, adding any type of schema tags wins the mind of searches to know more about them, so sometimes it is utilized as competitor advantages. 

Schema markup rich snippets

Also Read: Technical SEO and Its Importance

On-page SEO Tools

For beginners, these mentioned tools are proven significant and easy-to-learn. These on-page seo tools are incredible and come to rescue from a no-escape like time situation. 

Have a look at these free tools to help with everything above before we wrap things up.

  1. Yoast SEO: An SEO popular tool that helps you to optimize your post SEO friendly.
  1. Ahrefs Webmaster Tools: Seek missing issues with title tags, meta descriptions, alt text, and OG tags across your site.
  1. Ahrefs SEO Toolbar: Analyze the structure of other top-ranking pages.
  1. ShortPixel: Compress and optimize images.
  1. Merkle’s Schema Markup Generator: Create many types of structured data in Google’s recommended JSON-LD format.
  1. Rich Results Test: Analyse the structured data on your page to see if it’s eligible for rich snippets in the SERPs.

That’s all…

Follow the above guide and act upon it precisely to get the favorable better-optimized results. In case you would like to collect more information it is better to consult to Search Engine Optimization Company 

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