Facebook is one of the biggest and Popular marketing platforms on the earth. Facebook is on top and undefeated among all social media platforms. According to the survey, we found out that Facebook has more than 2.8 billion active users. Facebook Ads also has expanded its advertising network to suit a broad range of businesses.
In 2020 many businesses turned their way to Facebook advertising. Now there are many benefits of using Facebook marketing. You need to understand what Facebook offers you for your businesses, and how Facebook paid marketing gives you the option to advertise your content in a wide range, and how you can reach your new audience.
Our Facebook Advertising Agency help’s to understand how this Facebook advertising strategy works and how you can take advantage of paid advertising and grab more audience for your products. Like all the other social media platforms, Facebook advertising works on the ”pay-per-click” model as well, which has become the cutting-edge system for digital marketing. The PPC is affordable, effective, and fast.
The statistic says that the marketing share of Facebook in social media is around 20%, and Facebook generated $86 billion of revenue in 2020 ($29 billion net) and has become number 1 in all social media platforms.
Now enough introduction about Facebook Advertising let’s get straight into the Important benefits of Facebook Advertising for your Business.
Here are some points that can help you to understand the benefits of Facebook Advertising:-
Targeted To Your Exact Audiences
With Facebook having over 2.6 billion users, you can target the audience that best suits your business. Like other PPC platforms, you can manage who can see your ads.
You can target your ads based on the interest of the people. To make all this easy, you can also make your ads based on these points:-
Gender
Ages
Location
Spoken languages
Interests (interests, likes, and hobbies expressed from their Facebook profile)
Education level or history
Job title
Income
Political affiliation
Interests
Behaviors and recent purchases
Major events in life
You can find your audience by using these options, Facebook advertising offers you a lot for business.
A More Authentic Way to Advertise
Facebook has features like a newsfeed, Featured photos, videos, stories, slideshow, messenger, collection, playable, carousel, etc. You can use these options to create customizable ads to show your content.
Featured photos – This feature is part of your profile that gives you an option to highlight your pictures and helps people get to know you well, plus its great caption.
Videos – It’s a Facebook streaming video service. Facebook video ads allow marketers to use this trend to their advantage.
Stories – Facebook stories are the feature that allows you to create and share your content through (photos, videos, or even animation) But it also disappears after 24 hours.
Slideshow – A slideshow is a tool that allows the advertiser to make videos from a set of photos. This feature has become a new great asset for small and large businesses around the world. You can add text and music, create a slideshow on the go with mobile, use assets from the Facebook stock image gallery.
Affordable And Low Costing Ads
Facebook ads are freely accessible to all businesses, and so are the Ads Manager tools. The only cost is to supply the budget and run the ad. For many FAA (Facebook Advertiser Agencies), this is one of the most profitable benefits of promoting Ads on Facebook.
The cost of running ads depends on your budget, your ad types, industry, etc. And Facebook ads are one of the lowest cost advertising.
Facebook Ads has so many in-depth details that are so valuable for digital marketers. Our team analyzed that around 3 to 4 million businesses actively advertise on Facebook. According to Google research, we have some stats about Facebook.
- The average user spends 48 to 1 hour 15 minutes per day on Facebook.
- 42% percent of businesses use Facebook.
- 48.5% of B2B decision-makers use Facebook.
- 2/3 of Facebook users visit local business pages twice a week.
- An average Facebook user clicks on 14-16 ads per month.
- The average price for an ad has been a drop-off from 9% in Q3 2020.
- 15% of the content is the video on Facebook.
- Status and creative types have the maximum CTR ( Click-Through-Rate 6.65%).
Learn More
Learn more about Facebook advertising and its benefits for your business. Now more than ever, Facebook has become more important to all businesses. And that’s the reason Facebook should be on your top list.
If you are stuck on how to increase your brand’s engagement, you can also contact the Facebook ads company in Dubai. We can help your business grow with digital marketing and Facebook advertising management.