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What is Cold Emailing and How Does it Work for Ecommerce?

February 15, 2022, Written by 0 comment

Very few marketers know that cold email marketing is a response-metrics. 

In email marketing, responses are measured as cold and warm, where cold emails represent the ‘first attempt of an email campaign’ and warm emails are ‘second attempt of an email campaign’ and likely this is where you convert them as customers.

Cold Emailing is an old tactic of email marketing, likely, the 19s brands are the ones using this as their prior email marketing tactics.

Today, people believe it is a less-crucial and fewer-result tactic that doesn’t work.

But sending cold email campaigns can still work!

Because, on average, email produces $38 for every $1 spent. That’s a 38x return on investment.

And email marketing is an immortal, never-ending process, and the fastest way to build customer acquisition. 

Thereby, with many unthrottled strategies, cold email marketing is your first approach anyhow. 

What is Cold Email Marketing? 

Generally, we have seen that e-Commerce is the most aggressive entity in the world and a highly utilized email marketing venture. 

And why not, they have so many products to offer to the targeted audience, to retain customer trust, and even something innovative to show – email is the best way for them. 

Since you are new to this business and you don’t know about email marketing geeks! 

You ultimately adopt a cold email marketing strategy to start from somewhere. 

Cold emails or cold emailing is an email that you ever sent to a person (willingly never heard of you) and has no relationship with you and your company. 

Through cold email marketing, they are going to hear about you and the product for the very first time. 

In alternate words, it is an in-general email type sent to the sender with the objective of turning them into warm leads; be it calling for signing up for a free trial, requesting a free demo, downloading a video, etc of your product/service.

Are Cold Emailing Still Effective? 

As I said, cold email marketing is still valuable today, and to be supportive here, Time4Servers use this tactic for a long time and see good conversion rates. 

Here are some facts that you should know about cold emailing: 

  • Email still delivers the highest ROI for marketers to this day, according to studies by Campaign Monitor and VentureBeat.
  • It blows social media out of the water (by 40x) for customer acquisition.
  • A study from eMarketer found that email marketing median ROI for marketers was 122%.
  • An email had the best ROI for marketers, coming in at $40 for every one dollar spent. 

Hence, it is clear email outperformed SEO and similarly from other marketing techniques. In conclusion, email straightly drives a higher ROI than almost any other marketing channel.

Cold Email Marketing For Ecommerce

Typically, cold emailing gives information and develops a positive perception in the mind of the users. 

Ecommerce opt cold email marketing with a number of reasons such as: 

  • Tell a brand story and develop positive brand perception.
  • To promote products to unsubscribed users.
  • Educate them about the availability of stocks they like.
  • To withstand potential customers for a long time.
  • To entrap them in the sales funnel journey. 

It doesn’t matter what type of eCommerce store you have, what products you offer, and how aggressive you are doing business. 

Cold email marketing is flexible and suitable for all sizes of businesses, traders, and sellers. 

3 Cold Emailing Strategies to Scale Your eCommerce Store

The fact is cold emailing could prove a very successful sales tool if you use it in the right way.

Since it’s your first email attempt so it should be convenient and sound good. 

What to do? 

Consider these three winning cold email strategies to see good results in your email campaign actions. 

No.1 – Make an Attractive Email Content With Less Information

The common human psychology is that they won’t like long descriptive lessons or essay-type email content. 

Make it short, sweet, and soulful. You can do this by keeping your emails short and to the point so that the person who is reading them knows exactly what is the purpose of your email.

As it would help them be direct and clear about your intentions.

Additionally, you need to also pay attention to your words, if you don’t want your email to end up in the spam folder.

No.2 – Let Them Know Who You Are

You don’t know them and they don’t even hear of your brand. 

It is better to less promote your offers and tell more about yourself by putting brand stories, vision, mission, etc.

Add these important points to your cold email content: 

  • Your full name 
  • Company’s name 
  • Company’s website 
  • Phone number 
  • Link to relevant product/service
  • Link to social media accounts

Adding these lucrative things can bring attention to your brand and may energize them to learn more about your services and products. 

No.3 – Add a Personal Touch

Personalization is vital on the grounds that it shows the possibilities that you have wanted to compose explicitly to them and that you care about their reaction.

This will show that you regard them and their work which will naturally make a specific bond and conceivably get them to purchase your service or interest with you.

Read More: 

Everything You Need to Know About Email Marketing for eCommerce

Beginner’s Guide: How to run successful Email Marketing?

Email Marketing Trends To Use In 2021

Cold Email Marketing: Conclusion

Cold emailing isn’t such a big thing to give your most time to, it is very simple and easy to execute. 

Just remember to follow these three strategies you will be able to increase sales and establish your brand’s reputation.

We can help you by offering affordable email marketing services in Dubai, and grow your business in the UAE effortlessly.

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