Holding a good email sending score is important to achieve the email campaign success.
Saying this because at the end, your end-objective of creating email messages is to land on the inbox of every emailer list.
Isn’t it true!
And that totally and specifically depends on your email sending reputation metrics. There are three measures of reputation work against emails. Those are –
- Domain Reputation – Domain reputation deals with the domain of the page. It determines the status and rank of your website at a decent score.
- Content Reputation – It is associated with the sender’s email. It checks how the content of the sender is reputed and being strongly followed standards.
- IP Reputation – It is a common term you heard millions of times. It analyses your IP address and gives a metric score according to the set of standards you followed.
So, the whole pin-point is frequent checking of your sending reputation. Doing so, here I have mentioned the top five ways of checking email sending reputation.
However, you can often look for creating your own mail server software that comes with intuitive benefits including email sending reputation management, analytics, and solutions. However, there are a few tools you can use to monitor and better understand your sending reputation.
5 tools to check your sending reputation
Look at these top tools and gauge your IP, domain, and email content reputation very well.
One of the Intelligence Reputation Centers of the Cisco Product – SenderBase is the most used reputation checker among worldwide. Its interface is different among all other reputation checker tools. It usually lets you check your reputation and rank in the three tags i.e. ‘Good’, ‘Neutral’, and ‘Bad’.
Whereas the Good is the highest-ranking signal factor chance to get the high open rates, the Neutral is the normal indication of showing your reputation is balanced, and the Bad indicates reciprocal of Good indication.
An alternative option for IP reputation checker, you can use Sender Score instead of Sender Base. Senderscore.org is also a measurement tool to check the rate of your reputation. It provides you the performance of your IP reputation in numbers ranging from (0 to 100).
- Reputation Authority
Reputation Authority derived by Watch Guard is a service center for email and web security. The reputation authority is Magnificent and unique from the above two. It provides high-end protection and metric information to business and government organizations as well.
If you want to minimize the uncertain email, blocking unwanted emails, and security for spyware emails, you could definitely go for this one.
- Barracuda Central
Like Reputation Authority you have an alternative solution to get quick and effective rid from receiving a poorly-rated URL containing emails. Well, this is the twofold combination of IP and reputation data of Barracuda Networks actively working to eliminate any spam or legitimate emails.
- Trusted Source
Trusted Source owned and site run by McAfee highly provides the reputation score for domain’s email and website performance, affiliations, DNS, and mail server information. You have a flexible option to browse for history, activation, and associations of your domain.
Remember the sender’s reputation changes over time, so wisely, look-forward to your email sending reputation frequently. And if needed, do the technical things to improve the reputation for the same.
Consider Time4Servers’s smtp server hosting to keep your reputation one part of a healthy email program.