In email marketing the term ‘blacklisted’ is often scary for email marketers! Why?
Because blacklisting results in poorer email marketing. The results are not satisfying or acceptable.
Okay! Let me clear, tell me what’s the core purpose of sending emails to your subscribers.
Ultimately, to enlarge your sales! And that’s only possible when your email landed onto their inbox. So, the main purpose is to land your emails to their inbox.
And, there are various signals (factors) indicating landing your emails to the inbox. Read our blog on how to prevent emails from going to the junk/spam folder and optimize your email deliverability.
Additionally, to send email without getting blacklisted, there are certain valued factors that influence email deliverability. And that you have to look on!
How to email blast without getting blacklisted?
Well, this is the most pertinent question asked by our clients. And our email marketer experts usually answer by choosing a reliable email service with a high domain reputation.
This way you can ensure creating a striking email campaign and without worry of being blacklisted while services take care of the technical side of things.
So, in case you are planning on sending bulk emails to your email list and being slightly in mid thinking afraid of getting blacklisted.
Don’t worry! Go ahead and confidently send your emails while considering these following email blast tips.
1. Only Send your Emails To Opt-In Subscribers
Sending emails to already enrolled subscribers or those who willingly showed up to receive your emails could benefit in a good way. But keep remember to send relevant, promised, and personalized email messages. In case sending unwanted email, your recipients may not only ignore your emails, they may also mark the email as spam.
And, if this could happen longer, you might be blacklisted…!
2. Don’t include attachments in your emails
Did you know? Internet Service Providers (ISPs) are suspicious of attachments. So, it’s best to just not use it. In case, you want to include anyway, the better way is to include a ‘html’ link or may towards the landing page which is easier to track and attribute anyways.
3. Authenticate your email with SPF, DKIM and DMARC
Email authentication is a brilliant way to keep your email address or its over-all performance fresh and error-free. However there are three email verification protocols followed. Those are Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain Based Authentication Reporting and Conformance (DMARC).
4. Check your reputation and blacklist status on a regular basis
How do you ensure that your email got blacklisted? Frankly, no one will come to you and tell you the same thing. You can just analyze by checking your email IP reputation through some cognitive online blacklist checkers/tools.
I recommend you to periodically measure your IP reputation and configure your email marketing SMTP server for better performance.
Also Read: Ultimate Guide to Email Authentication