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How to Prevent Emails from going to the junk/spam folder

September 18, 2020, Written by 0 comment

Even in the advent of advanced technology and intelligent machines, there is still going WAR against emails that proceed to Spam folder. 

And, I think the war against SPAM will continue and go, if there are no precautions followed by the mail sender. 

Most email marketers think that emails landing and how it approaches spam folders to the receipt is not in their course of action or in-their control. 

But, literally, this is wrong…right from drafting of business-driven or other kinds of emails from scratch to the execution – either accomplished with help of machine or brainstorming, there are things behind the paper.

So, my point is that the email does not tend to drive or atleast made for landing on juck one. There are several factors that lead to junk one. 

Today, in this blog we will look at those factors and also learn how to stop emails going to the spam folder. 

Read More: [5 Must-Have] Email Marketing Strategies To Follow In 2020

Reasons Why Emails Go to Spam

“Well, the one of the biggest reasons that your emails go to spam is that spam filtering becomes rigorous” – Optinmonster

There are very few that know about the email deliverability process. In simple words, before making your email to the receipt destination, the emails are tested, analyzed, and checked through mailbox providers filters. 

Further, those email filters decide the path of your emails landing. Beside this, there are several other instinct reasons for emails pointing to spam folders. 

Here are those…

  • You Didn’t Get Permission to Email
  • Your IP Address Was Used for Spam
  • You Have Low Engagement Rates
  • Your Subscribers Don’t Remember You
  • You Have Low Mailbox Usage
  • Your Subject Line is Misleading
  • Your “From” Information is Inaccurate
  • You Didn’t Include Your Physical Address
  • You Didn’t Include an “Unsubscribe” Link
  • You Used Spam Trigger Words
  • Your HTML Emails Don’t Follow Best Practices

Now Avoid These To Reach The Inbox Every Time

Want to make you emails delivered to the inbox. Here is the crack-solution for you. 


If your marketing results are down because you struggle to reach inbox space consistently, keep reading and learn 5 foolproof steps for avoiding the SPAM folder.

1. Avoid Purchased Lists

Have you ever reacted to growing your list by a million potential customers in no time? Did you buy “targeted leads” that are sold for a few bucks. 

If yes, there you would already make a difference with your emails deliverability. 

Because purchased lists are bombed and waiting to devastate your reputation as a sender.

If you still buy emails lists, STOP NOW.

2. Team Up With A Reliable ESP

In case you’re hiring or taking help of Email Service Providers (ESPs) are evaluated as sender reputation of the Internet Protocols (IPs). There your IPs play a big role in determining the email path. 

Thus, it is advisable to overlook careless ESPs with low scores on the IP addresses of their sender. The reason is simple: it will be blocked by providers like Gmail, Yahoo! Mail, and Hotmail.

So, always consider reputable and reliable email management service providers 

3. Monitor Your Deliverability

One of the best and foolproof ways to make sure your emails will and sure stand to the receipt inbox and not in spam is to create “seed email”. 

A seed address is a purpose-built email account that is used for testing email delivery and inbox placement. Email marketers often create test accounts at the major email providers (Gmail, Yahoo, AOL, Microsoft, and the like), along with other test addresses at domains belonging to themselves or their clients – SharpSpring

Also Read: Mail Marketing Guide: How To Maximize Email Deliverability

4. Tell Subscribers to Whitelist Your Emails

Whitelisting emails are kind of marketing tricks or first-mover practice to hold your new customers like family. 

It’s kind building a potential customer for your brand, products, and services. 

When you send welcome emails to your new subscribers, tell them to whitelist your emails. 

Time4sers haintly adivesable startups or new-venture to incorporate this trick into their email campaign. 

5. Use of Spam Filter Testing and Spam Checkers

This one is different from others! While putting your actions for above practices and still you are worried that your emails might go to spam? 

Take help of some spam checkers that you can use to test your emails for issues. Luckily, there are seamless unlike types of spam filter testing and spam checkers tools available (some are absolutely free and paid). 

Litmus, and Mail-Tester are names of few. 


In the end, we know how crucial emails are for business. 70 percent emails if were recorded fail (landed on spam folder) sure business will suffer big loss. Thus, it is important to check this post that helps you and learn how to stop emails from going to the junk folder. 

Well, after reading those one, now it’s your turn! How about incorporating this learning into action. Good Luck! 

Read More: Email Marketing: The Importance of Subject Lines in Emails

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