Tell me aren’t you excited as much as I am? I mean Christmas holidays are on it’s way and I am done with the old ideas.
Probably, this is one of the biggest spending periods globally with the average American consumer being anticipated to spend $1048 on Christmas purchase.
And, surprisingly, email marketing practice responsible for 20% of these sales.
Yes! You heard it right…
This gives an edge advantage to small and big retailers to extend their sale for good reasons creating christmas email campaigns.
Already it is proven that email marketing is least and impactful marketing tactics to increase sales, extend customer relationships, and develop brand value.
With this in mind, how about considering these 9 Christmas email ideas to cater ‘winning’ Christmas Holiday Email Campaign.
1) Christmas teaser email
Targeting and positioning customers with teaser leaves them in jittery and may mapping engage with your content coming out.
What Should I do? A good way to go for your first email is a simple teaser only providing limited information or slighter details about the offer title or end-result reward. If you tell your customers too much, they may neglect your message for spam or maybe something they are not fascinated about it yet. Teaser messages make the reader want to know more, so they are more probably to open up to these messages.
If you can get your subject lines under ten to fifteen characters, you can escalate your mail open rate to 58 percent. The key factor to annoy readers’ curiosity, getting them to open that message because they need to know more.
The reason behind this is that might leaves them in anxiety and curiosity.
2) Holiday gift guide/catalog email
In case you didn’t finalize your sale yet! Or you don’t want to tease your subscribers then you may love to catch your subscriber’s eye with a holiday gift guide…and trust me this is a great option to ease your way into Christmas email marketing early.
Here are some benefits to use E-catalog in holiday seasons:-
- convenience and access
- easily shareable online
- easy to update and maintain
- They reduce admin, print, and distribution costs
- Adding another level of professionalism
- They blend with your eCommerce and your ERP
- You can collect key customer data
- Catalogs are easily scalable
- They offer fast, smart product search
- They offer an advantage over competitors
And here are some great ideas you can implement in your holiday gift guide:-
- Focus on gifts
- Focus on discounts
- Create an Exceptional Reader Experience i.e ( video, gif images, adding countdown timer, scratch card, and gift boxes)
- Provide real value
- Building relationships
Remember to showcase the best way of looking for ‘brilliant gift ideas’ this time of year.
3) Christmas sale announcement email
Announcement fired-up the customers’ will and encourage them to make a decision towards it. You have a very special chance especially at Christmas and New Year Eve.
To keep a relationship with your existing customers and also to grab more audience, keeping them in excitement with holiday or Christmas sale announcements is a great strategy, this is how they will subscribe to your emails and newsletters. Most marketers sell more by using sales announcement emails.
To catch the attention of your customers early, announce your biggest-ever Christmas sale for the year end 2020 with special gifts, rewards, discounts, coupons, or something amazing.
4) Personalized/early offers to loyal customers
Loyal customers always expect something great from your brand. And if you’re serious about doing business, think of sending personalized email with personalized offers to them.
Think about what message your customer is willing to open, the one with boring emails or one with attractive and personalized messages with their name on it. They are more likely to open the message specifically directed to them. Even though your message is only to give some info or an announcement, your customer will care to open it no matter what.
Personalized email marketing increases the lead generation at 80% and also it helps in fulfilling the customer’s buying journey.
5) Abandoned cart emails
Abandoned Cart or product in cart for long-time shows that the customers still want something more or looking for an awesome offer or discount. Before they get a good reason to abandon your product from the cart – hit and bond them!
How? By sending an ‘Abandoned Cart’ Email – list the product of ignoring or in-cart items in your email with extra offers or value added gifts to make them entice you to buy your product. And in the time of Christmas celebration, this is the best time to do it.
When you notify them that you have an “item in your cart” with little offer like “get them at the lowest prices” or add more recommendations for them helps so that customers check out the shopping cart.
6) Christmas shipping deadline reminder
The job isn’t finished by just sending the first christmas announcement or teaser email. Pin-point and hit your customers at every step of funnel marketing/purchase funnel i.e. ‘Awareness’, ‘Interest’, ‘Desire’, and ‘Action’.
Either send them deadline reminder email, hurry up email, or something quick action-oriented email.
7) The “it’s not too late” email
Sometimes it is happen that the customer misses out such brilliant offer at last moment or may might just thinking for stay-for one more day – there you might capture your lead by sending “It’s Not Too Late‘ email in just right time.
Nothing extra you have to include in this campaign, just mention the extra-time for shopping for your favorite brand or product like “asos” did in this email template. These kinds of marketing strategies work when it comes to selling more, it makes people happy when they see their products come back in stock or the “it’s not too late” or “last chance to grab your favorite brands or stuff”. This is how marketing pros grab more audiences and keep them on their brand side.
8) Post-Christmas email campaign
Do you know? You can continue your Christmas Email Marketing Campaign even if the period of ‘Santa-Claus’ is gone. How?
Boxing Day is a major sales holiday in many countries that you can definitely take advantage of. It includes more heavy discounts than your Christmas. So, you can target those customers who wish to shop for products on Christmas but didn’t – so let complete their wish through boxing day email.
9) 7 Days of Christmas email campaign
At last, this is exciting…trust me!
The 7-Day of Christmas email campaign can be a huge successful email marketing practice for a year for your business and many brands have succeeded in increasing sales by 120 percent.
7 Days of Christmas campaign where you announce a new offer everyday for 7 days in the lead up to Christmas. In addition, this gives you plenty of space to be creative and pull your subscribers to shop everyday for new exclusive discounts and offers.
It’s Your Turn!
Thanks for reading these Christmas Email Marketing Ideas, this will ramp-up your email marketing practice, perform better in Christmas and lead you to make the most of your Christmas Email Campaigns.
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